LaShundra (Sean or “Miss.SV”) Rucker is the dynamic owner of SportBike Chic, LLC, a brand she’s nurtured since 2016. SportBike Chic™ emerged from her frustration with the lack of attention given to women’s motorcycle apparel, especially those with curves.

Alongside her entrepreneurial endeavors, Sean boasts a remarkable 20-year career in the medical field, serving roles ranging from repairing medical equipment to tech support, Operations Manager, and now as a Business Excellence Professional, all have positive impacts on enabling patient care. With a master’s in Network and Communications Management and a bachelor’s in Telecommunications Engineering Technology, she’s a Lean Six Sigma Green Belt and a Certified Practitioner in Structured Problem Solving. Her expertise has led to substantial cost savings through lean practices. Her versatility is underscored by her certification as a Project Manager.

LaShundra’s commitment to the motorcycle community is unwavering. She’s a certified Motorcycle Safety Foundation coach, dedicating two years to training riders at Durham Tech and recently at Johnston Community College in North Carolina. As an avid motorcyclist herself, she’s at home on her Yamaha R1 and FJR.

Her inventive spirit shines through her patented creation, the TankPurse™, a testament to her innovation in the industry. But LaShundra’s mission transcends business success; she’s passionate about inclusivity and advocacy, championing the representation of plus-size and curvy women in motorcycling.

With a decade of motorcycling experience under her belt, LaShundra views riding as an essential part of her life, providing comfort, therapy, freedom, and independence. Her journey led to the sale of her first pair of jeans on www.sportbikechic.com in 2017, winner of the Women Rider’s Now #1 Tool and Gadget at AIMExpo in 2019, and recognition with a 2nd place award at the Motorcycle Industry Council Gas Tank Competition in 2020.

LaShundra’s involvement extends beyond her brand; she’s a member of organizations like the Motorcycle Industry Council, NCMDA, and Bikers United to Defend Driving Safely (B.U.D.’S.), reflecting her belief in charity and giving back. She initiated an annual scholarship giveaway within her motorcycle organization, a tradition spanning over a decade.

LaShundra’s greatest accomplishments are measured in miles, solo miles, and her multifaceted roles within her motorcycle organization. She’s not just an entrepreneur but a change catalyst, a firm believer in diversity, representation, and inclusion. Her guiding principles emphasize presence, living life to the fullest, and contributing solutions instead of complaints.

Her words to live by: “Stop asking ‘is it possible’ and start with ‘how is it possible’?” LaShundra’s legacy lies in her commitment to bringing something valuable to the table, ensuring she builds a strong foundation and sleeps soundly at night, knowing she’s making a positive impact on her community and the world at large.